Kanika Tolver: Rebuild Your Personal Brand

Sep 28

Are you an employee or are you a brand? How can you leverage your amazing accomplishments to create a brand? Join the ‘career rehab’ expert, author, speaker, and tech diva Kanika Tolver on this episode to learn how to create a successful brand. We discuss success secrets on how to grow your career in technology or how to transition into the field. It’s all about going above and beyond to put your knowledge and expertise out there in different formats. In the conversation, we start with basic advice on job searching, resumes, and LinkedIn. We continue the great conversation around building a network and creating a complimentary marketing strategy. Learn usable tips on how to level up and turn any anxiety into accomplishments.

“That’s a big passion of mine. Helping them transition their careers into tech or to grow their careers. Some other things I really enjoy is encouraging my clients and my audience to do is to think like a brand and not an employee.” -Kanika Tolver

Our guest on this episode is Kanika Tolver, who we met when working on the Diva Tech Talk award winning podcast show started in 2015. She is the CEO and founder of Career Rehab, where she helps clients transform their careers with coaching programs, events, webinars and digital resources to help people reach their career goals. She has built her brand as a coach, consultant, speaker and thought leader, and she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post and a variety of radio interviews and podcasts. Kanika is the author of the acclaimed title, 'Career Rehab: Rebuild Your Personal Brand and Rethink the Way You Work.' In this episode, she joins us on our mission to help women grow their technology careers or transition into the field.

This conversation is a great guide to how to level up your success and become a powerful brand. A brand will carry you into new opportunities, give you confidence, and also serve as powerful example for others to thrive in a technology career. By building a network of people you look up to, those you work beside, and those coming after you, what you share can have a variety of impacts on that circle of influence in all directions. Start with taking a step above and beyond to express your expertise in different formats and make it clear what you represent.

For things like resumes, we talk about best practices on the resume versus the LinkedIn page. We go on to discuss strategies on traction for both these resources. Every role you have throughout your career gives you experience and exposure that will help you grow. Networking is a recurring theme throughout our show for growing success, since no one can do it alone. Once you have your network assembled and are connected to them throughout a variety of platforms, you need a strategy to represent or market the body of work and brand you have created. This is where we discuss the importance of consistency in execution and the opportunities we have during the pandemic to turn anxiety into accomplishments. It is a great conversation and we were grateful for her time.

In this episode, we cover: